Alice of Of Moon and Stars, business strategist in Cambridgeshire, holding a book in front of an arched window in a brick-walled room

Hey, I’m Alice

Journey of the sun and moon across the sky, illustrating phases from day to night.

The heart behind Of Moon and Stars. My journey to today hasn’t been a straight line - it’s been filled with twists, turns, and a whole lot of magic.

I began my career in childcare and quickly progressed into management, where I discovered my passion for supporting others. Following a move back home to Cambridgeshire, I moved to administration work, (blue badge assessments & occupational therapy) before moving into data analysis, systems and then supporting women in the criminal justice system.

Alongside my employed life, I’ve also run my own product based business and soft play hire company. These experiences gave me hands-on insight into the challenges of running a business and further fuelled my passion for supporting others in their entrepreneurial journeys.

When I’m not working, you’ll find me at home with my family: my wonderful husband, Tom, our daughter, Amelie, our Cavalier King Charles spaniels, Winnie & Rupert, and Cinnamon, our house bunny. Family is everything to me, and my work is driven by the desire to create more time for those special moments with the people I love.

I’ve always been drawn to the magical, whether it’s tarot, the moon, stars or beautiful crystals. I believe that infusing a little bit of magic into everyday life, and business, can lead to truly remarkable results. That’s exactly what I aim to do for the business owners I work with; bring that blend of clarity, strategy, and a sprinkle of magic to your business.